From Dublin to Barcelona
About Silly Girl
We show locals and visitors where to eat, drink and go out in Barcelona, through short videos that feel like a tip from a friend, not an ad. And we help the venues behind those spots reach the people looking for them.
How it started
- DublinWhere it started, as a weekend hobby
- BarcelonaWhere we are now, as a guide and agency
Silly Girl started in Dublin as a weekend hobby: filming the cafés, bars and hidden spots we loved around the city and sharing them with friends. People started asking where to go next, and the videos kept travelling further than we expected.
When we moved to Barcelona we kept going. New city, same idea: find the places worth your time, skip the tourist traps, and show you exactly what to order. It grew into something much bigger than a hobby.
Today Silly Girl is an influencer marketing and content agency based in Barcelona, and a free guide for anyone visiting the city.
Silly Girl in numbers
25M+
TikTok views since 2024
4M
views in our biggest months
1 in 3
views come from people searching TikTok for places to go
Because so many people find us through search, our videos keep sending customers to venues long after they're posted.
Visiting Barcelona?
Whether it's your first trip or you've just moved here from Dublin, our guides are made to help you skip the guesswork. Everything is free.
- Barcelona guides →The best of Barcelona: restaurants, desserts, bars, spas, hotels and fun things to do.
- Where to EatComing soonPick your neighbourhood and what you're craving, and we'll give you 3 spots we've tried ourselves.
- Hidden gems →Places you won't find on the usual tourist lists.
Own a venue?
We work with restaurants, bars, hotels and experiences that want to reach more people. That can be a single video on our TikTok and Instagram, or a full package across every channel we run. We also create content for venues to post on their own channels.
- TikTok
- Instagram Reels & Stories
- YouTube Shorts
- Our blog & Google
We both worked in hospitality for years before Silly Girl, so we know what makes a place special and how to show it on camera. Together with our small team of on-camera creators, we make content that gets people through the door.
See our servicesThe Silly Girl Barcelona app
We're building a Barcelona guide app for our followers and anyone visiting the city. It will guide you from the moment you land: where to go, what to order and how to get there. Like having a local in your pocket.
Brands we've worked with
We've had the privilege of collaborating with some amazing brands across various industries. Here are just a few of them.
Good to know
Let's work together
Have a venue in Barcelona you'd like us to feature? Get in touch and we'll send you our media kit.
Contact us